SEO Services Empower Your Business
Our search engine optimization (SEO) service will focus on the content of your webiste in order to acheive a better search engine placement. Placing high in the organic search is
quite different from pay per click advertisement campaings as your site needs to earn a search engine ranking based on content.
Our search engine marketing services are invisible to you and your customers. Our alterations will be visible to search engines and search engines alone.
How We Do It
Consultation & Keywords Analysis
We evaluate your existing site and perform discovery tasks needed to optimize your web site both for natural and PPC search campaigns. Using a variety of programs and analytical
tools, we can develop a set of high return keywords and phrases specific to your market.
Content & Text Writing
Professional copywriters will create new content and/or edit existing content that is grammatically correct and appealing to your potential customers. Keywords
will be properly placed within the content using the SEO keyword density testing. We will consult with you to ensure that the essence of your website is entact.
Website Optimization
We will take care of the difficult part. Our programmers will tweak the raw code to make it search engine friendly. This process will include creating or
modifying meta tags, title tags, HTML markup, internal linking structures, site maps, duplicate content, flash content, coding issues, cms content and ecommerce content.
Link Building
The development of inbound links from high ranked established websites is one of the major variables in attaining high search engine rankings. Link development is
absolutely essential to your website's ranking success and is a major part of the optimization service that we offer.
SEO Reporting
We provide a baseline report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis.
We will install analytics and monitor your results to make sure you are on the right track.
A few words about a search engine...
A search engine has no way of visualizing your site, hence it's not making subjective decisions. Is this important? Absolutely, because it underscores
the one essential point of search engine optimization; you control how a search engine views your web site.
When a search engine crawles your web site, it reads the markup text (coding that browsers interpret into visual elements) of your pages. It can only
read and interpret the text based content of your pages. So, if you sell pencils in Philadelphia, and you do not include terms related to Philadelphia and pencils
on your web pages, to a search engine you do not sell pencils in Philadelphia. This fundamental idea that a search engine can only interpret the information fed
to it by your website's code is the cornerstone to all search engine optimization services.
It is obvious that visual styling helps you create a positive experience for your customers, but search engines can not interpret pictures. How and where you use your keywords or
key phrases, how you treat pictures, how you describe your product tells a search engine how relevant you are to the search query. More relevancy leads directly to higher search engine
rankings.